Introduction:
As the director of a rural public library, I am frequently
asked to share or present information to groups in the form of reports,
marketing tools, invitations and announcements. My enrolment in EDES 501
provided me with the opportunity to explore a variety of Web 2.0 tools and
discover if they would fit into the realm of my professional life. Web 2.0 tools as a whole terrified me at the beginning of this process. For the most part, I am not an early adopter of Web tools or technology, preferring instead to have them prove themselves valuable before taking the time to learn how to use them. As Soloman points out, “tools are ephemeral” (2011) and I have always been happy to allow others to go first and let me know if those tools are truly valuable. Acknowledging that I may be selecting tools that may very well have a very short lifespan was one of the most significant hurdles I had to jump. Like my classmates and instructors, I am busy and dedicating time and energy to learning a tool that may be obsolete in the not-very-distant future was difficult for me to come to terms with.
I am so significantly slow to adopt that I own neither a home computer nor a hand held device, so my priority remained throughout this process to select tools that would be of use in my professional life over my personal life. As such, I chose the following tools to explore:
1.
QR codes
– With a goal to incorporate them into at least two promotional tools, I
approached QR codes as a novice user
with high hopes for creative use in my promotional arsenal.
2.
Microblogging
or Twitter - Twitter first entered my consciousness during the Obama Campaign of 2008, yet it
took until early 2011 before I willingly began tweeting (badly, I might add).
Including Twitter in my inquiry provided me with the opportunity to further
explore the tool, learn the associated language and shortcuts and of course to
announce news and updates to library followers.
3.
Social
Media or social networking software, specifically Facebook – I check my
Facebook daily using it personally to keep in touch with friends and family and
to share photos.
In my professional experience, the library I worked in found it to be a very
effective means of engaging the public in a two way conversation as well as
advertising upcoming events and celebrations. My learning goals included
increasing the number of followers and incorporating Facebook into at least one
promotional tool for the library.
4.
Prezi
– as a frequent presenter (at conferences, to the public and to my board and
staff), I have long been a user of PowerPoint software. It was effective and
easy to use. However, I have also been told by a friend and other professionals
that Prezi presentations are more interesting than my traditional PowerPoint
presentations. My concern that Prezi is seasick-inducing was a prejudice I
needed to get over in my exploration of this tool in order to find a means of
incorporating Prezi into a library setting.
5.
Glogs
– I am a visual learner so the appeal of Glogs was high to me. I have created a
few and have failed at half of them, either discovering that Glogs do not do
what I thought they might do, or simply because I had forgotten my password. As
a novice user, however, I could certainly see the application for Glogs in a
public library setting, and especially hoped the tool would enable me to
communicate effectively with a variety of literacy levels.
6.
Poll and
Survey tools, specifically SurveyMonkey – SurveyMonkey is another tool that
I have played with in the past with mixed success, mostly due to my forgetting
my password. There is no doubt that people’s opinions matter in public
libraries, and finding an effective means of generating patron feedback is one
worthy of learning.
Summary of Learning:
When I started this process, I was a sometimes-user of some
Web 2.0 tools, but not an excited one. I approached Web 2.0 tools as I did most
things I need for work: they are tools, I will use them but only those I need.
Now, having played with some tools I was already familiar
with and having explored a few others I was not familiar with, I am more open
to investigating other tools as they present themselves.
What worked:
QR codes – and HOW! I do not even own a device that can read a QR
code, but generating them is incredibly simple and I know other people own
devices. The library has already begun integrating them into displays (see below), featuring them on handbills
advertising upcoming programs, and incorporating them into gift certificates. I
plan on having a QR code linking to our library’s website incorporated into my
business card, or having the QR code on the card import my contact
information into the person’s phone. I hope to use QR codes on T-shirts to
promote Freedom to Read Week, and
(shhh... don’t tell) hope to incorporate their use into the Info to Go
newsletter at the Alberta
Library Conference. QR codes were by far the best present out of this
little Web 2.0 exploration.
Facebook – I will continue to use Facebook both personally and professionally and it may
very well be my favourite informal communication tool. Personally, I have kept
in touch with former students, classmates, friends and family spread across the
country. Followers continue to grow on the library’s page and we are starting
to use Facebook to promote our events in Camrose Public Library much like we did in Stettler Public Library.
Twitter – Twitter has clearly become the tool I use to communicate
with other library and “book professionals” (although I do follow my sister and a few friends) rather than patrons. In
the short time that I have been the one responsible for Tweeting for Camrose
Public Library, our followers have risen to 56 (from a dozen in September). Some
of the really valuable (translation: they retweet my tweets to a whole lot of
people!) include @CamroseAB (Camrose
booster association), @CamroseCounty,
@CityofCamrose, other interagency groups and a number of
authors.
I had planned to have a Twitter conversation during my inquiry,
but that never did happen. What a stroke of luck that I had one (unprofessional
one) recently! The icing on the cake of my Twitter exploration having that
happen during the 11th hour of this course!
What I’m on the fence
about:
SurveyMonkey - At this
point, I find SurveyMonkey to be an effective tool, but I cannot justify paying
for an upgrade to be worth the cost to my organization. I may or may not use
this tool every year for the annual satisfaction survey and could certainly
adapt it for program evaluations since it is simple to use, easy to set up,
easy to gather information, however the website template I use for the library
also provides the opportunity to create similar
surveys and pull analysis at no additional cost. Those surveys can be
standardized at the regional library level ensuring that we are comparing
“apples to apples” when issuing repeat surveys with our annual satisfaction surveys
required for government reporting.
Prezi – I am cautiously optimistic about Prezi. I can see me
dabbling in this from time to time depending upon the audience, but I truly do
prefer PowerPoint (call me old, call me boring. I’m okay with both!). My main
objection to Prezi: clarity of images once copied, saved, downloaded, uploaded,
cropped, zoomed, etc. It’s a long process to prepare the images for use in
Prezi and once they are there, I found them to lack the clarity that PowerPoint
provides. I was successful in producing a presentation that had a limited
amount of spinning, and the zooming feature is incredibly effective in pointing
out steps in a process so Prezi certainly is not a complete disappointment.
What didn’t’ work:
Glogster – I can barely get over my childish rant over my
experience with Glogster. It was frustrating and disappointing to produce a
Glog only to have technical upgrades to the site bar my use of the Glog for two
weeks. I am grateful I was not a teacher with a lesson plan dependent upon
Glogster during that time. I may still use this tool in the library because I
can see its value as a way to communicate to a variety of literacy levels, but
I think I would assign the development of them to someone else.
Sharing with others:
It is without a doubt that I will share my lessons learned
with my experience with Web 2.0 tools with others thanks in part to a board who
is keen on increasing our presence on the Web and (I admit it) my increased
comfort level with many of the tools. I do feel the need to point out that
certain criteria must be met to have the use of Web tools be successful in my
workspace:
1.
I must have continued support in the quality of
Web access. Currently, public libraries in Alberta have access to the SuperNet
thanks to an agreement with APLEN. This
access to high speed must be maintained into the future for us to justify using
the Web as a means of communicating with our audience.
2.
My staff must be empowered to explore and use
the tools; it cannot be just me maintaining a web-presence for our library.
Empowerment includes opportunities to both learn and use the tools, embedding
their use into the staff arsenal as something they are comfortable using. My
staff includes a number of older individuals who are still uncomfortable with
the standard library databases and downloading ebooks. It will be my
responsibility to not only motivate them to use technology, but to provide them
with the time to learn to use technological tools effectively and with a high
degree of comfort.
3.
We must keep in mind that not all sectors of the
library public are technology users. We cannot adopt exclusive use of Web tools
to communicate with our public, but must find a balance between our online
presence and our offline presence. For the foreseeable future, we will still be
making phone calls, handing out brochures and hanging posters.
Having said that, how do I see my staff using the Web 2.0
tools I explored?
1.
Assign.
There will be some people on staff who will rapidly embrace the use of Web 2.0
technology. I will endeavour to incorporate the use of Web 2.0 tools into their
jobs and provide them with time and the tools to learn how to use them well. A
recent workshop had six of my staff members learn to use our library’s website
template. Their enthusiasm for learning and adopting this skill set can
certainly be translated into an appreciation of using Web 2.0 technology.
2.
Plan of
Service. Public Libraries depend upon their Plan of Service to act as a map
for their development of programming and planning. If the Web 2.0 tools fulfill
a need in our Plan of Service, we will certainly adopt them as a means of
communicating.
3.
Empower.
Rather than suggesting I want specific tools used in a certain way, I would
like to see guidelines developed so all staff are on the same page in knowing
what is appropriate use and what is not, then sitting back and allowing staff
to be empowered to make their own choices about sharing as the voice of our
library.
4.
Use what
fits. There are eighteen people on our staff and as with our shoes which
are not one-size-fits-all, we do not all feel the same level of comfort with
all tools. I will certainly allow people to select the tools they are
comfortable using, while encouraging them to explore others and share their
learning with their coworkers. We have a sharing component built into our staff
meetings already; why not use it to allow staff to share their Web 2.0
knowledge with one another?
Specifically, I would like to see the following happen:
·
QR codes
will be incorporated into all our promotional items (including bags, coffee
mugs, pamphlets/brochures, handbills, reports to councils, articles in
newspapers, displays etc.) and we will explore other ways of using them.
·
Twitter
and Facebook will have
administrative access assigned to several staff members to encourage a frequent
presence on both. Guidelines will be drawn up regarding appropriate use and
language while using these tools to ensure the success of the staff and the
communication.
·
SurveyMonkey
or at least another survey tool (most likely those we can develop on our own
websites) will be incorporated into all our satisfaction surveys for
programming, events and needs assessments.
Although I do not love them, I can certainly see applications
for both Glogster and Prezi and will encourage others to further explore both of
these tools.
Finally, blogging,
although not officially part of my inquiry, is an effective tool. On our
website, there is a component called “news” which certainly would serve to
provide a blogging presence. Using this space to reflect what is happening in a
“snapshot” could be an effective means of communicating with technology-savvy
patrons who do not follow us on Twitter or ‘like’ us on Facebook. Sharing this
responsibility with other staff would allow us to collaboratively develop a
web-presence and voice.
Imagining the future:
In the words of Laura Solomon (2011), a Web 2.0 presence
“doesn’t just happen” (Solomon, 2011, p. vi). I still believe that learning everything is an overwhelming process
and unnecessary. I would much rather learn and know a few tools and use them
really well, meet customers where they are and drop what doesn’t work. This
process has opened me to a few additional tools that I would like to explore
for both personal and professional use:
·
Animoto and
YouTube. Keeping in mind that some of my patrons are still using dial-up
for their computer access (and still others do not have computer access in
their homes), I can see both Animoto and YouTube being effective tools for
sharing. Imagine if you will an Animoto collection of images from our Christmas
party posted on our website, or, envision teens producing book trailers and
posting them to our library’s YouTube account for others to discover.
·
Skype
is a tool I explored peripherally this past summer. My Summer Reading Club
programmers held three sessions where authors “visited” the participants in the
club. In a small, rural community, being able to afford to have authors in to
visit is cost prohibitive; however, many authors are willing to take 20 minutes
out of their busy day to visit with their adoring fans. I can certainly imagine
authors visiting book clubs or doing storytimes via Skype.
My parents use Skype to visit with their
family members (Mom and Dad live in BC, their siblings all live in Ontario) and
if I ever break down and purchase a home computer, it is not difficult for me
to imagine Skyping in to family gatherings (as I am the only one who lives in
Alberta). To be honest, Skype continues to remain in the realm of “magic” to
me, but if my mother can figure it out, I have hope that I will be able to,
too.
I hope to learn more and become better at using the Web 2.0
tools I love. QR codes, Twitter and Facebook will certainly be further
explored. I plan on attending a Twitter session at the Alberta Library Conference
in April 2012 (I have it on good authority there will be one) and (gasp) I am
working it into my 2012 PD plan to attend my first ever Netspeed
conference.
I remain cautious of inviting the Web into my home; I know
my inability to turn off and allowing time to “unplug” and find time for other
things I love: yoga, ballet, knitting, reading, and spending time with friends are
still important to me.
Ultimately, they are still tools. I will use what I find helpful
and will not feel pressured to learn everything out there. I will, however, not
be afraid to try new things if that is what my staff and patrons require of me.
Read what I read (throughout the semester):
Baker, L.
(2010). Making physical objects clickable: using mobile tags to enhance library
displays. Journal of Library Innovation,
1(2), 22-28.
Barr, B (May
2009). How to: get the most out of Twitter #hashtags. Retrieved from http://mashable.com/2009/05/17/twitter-hashtags/
Berger, P.
& Trexler, S. (2010). Choosing Web
2.0 Tools for Learning and Teaching in a Digital World. Santa Barbara,
Calif.: Libraries Unlimited.
Cahill, K.
(2011). Going social at Vancouver Public Library: what the virtual branch did
next. Program: electronic library and
information systems, 45(3), 259-278.
Circle, A.
(2009). Marketing trends to watch. Library
Journal, 134(16), 26-29.
Facebook
(n.d.). In Wikipedia: the free
encyclopedia. Retrieved from http://en.wikipedia.org/wiki/Facebook
Fletcher, J.
(2010). Marketing for the QRious: the beginner’s guide to using QR codes for
library promotions and resources. Multimedia
Information and Technology, 36(3), 26-27.
Going Beyond
Loch Ness Monster. (2010). School Library
Monthly, 26(8), 6 – 8.
Hampton, D., Peach, A. & Rawlings, B (2011).Reaching
mobile users with QR codes.Kentucky Libraries, 75(2), 6-10.
Harris, C.
(2010). QR codes in the library: use 2-D barcodes to offer the coolest services
ever. School Library Journal, 56(10),
12.
Hicks, A.
&Sinkinson, C. (2011). Situated questions and answers: responding to
library users with QR codes. Reference
& User Services Quarterly, 50(1), 60 – 69.
It’s My School
Library. (2010). School Librarian’s
Workshop, 31(1), 17.
King, D.L.
(2011, May 27). Facebook for libraries.American
Libraries. Retrieved from http://americanlibrariesmagazine.org/features/05272011/facebook-libraries
Milstein, A.
(May 2009). Twitter for libraries (and librarians). Retrieved from http://www.infotoday.com/cilmag/may09/Milstein.shtml
Porter, M.
& King, D.L. (2011). QR codes in libraries: some examples. Public Libraries. May/June 2011, 25-29.
QR Codes
(n.d.). Library success: best practices wiki. Retrieved from http://www.libsuccess.org/index.php?title=QR_Codes
Schiller, K. (2011). High-Tech Classrooms.Information Today, 28(8), 34-35.
Solomon, L,
(2011). Doing social media so it matters.
Chicago: American Library Association.
Thomases,
Hollis (2010). Twitter marketing: an hour
a day. Indianapolis, IN: Wiley.
Three
Heavyweights (2011). Internet@Schools,
18(1), 10.
Timm, D. (2010). Prezi: One Cool Tool for Making Presentations. Louisiana Libraries, 73(1), 28-9.
Vandenbroek, A.
(2010). RtI: The Librarian’s Fairy Tale? Library
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Walsh, A.
(2010). QR codes: using mobile phones to deliver library instruction and help
at the point of need. Journal of
Information Literacy, 5(1), 55-63.
Web
2.0 (n.d).In Wikipedia, the Free Encyclopedia. Retrieved from http://en.wikipedia.org/wiki/Web_2.0
Zooming User Interface (n.d.).In Wikipedia, the Free Encyclopedia.
Retrieved from http://en.wikipedia.org/wiki/Zooming_user_interface
Soloman, Laura (2011). Doing social
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Association.